Huawei Consumer Business Group announced the launch of the new HUAWEI P10 and P10+, innovative and stylish smartphones, co-engineered with Leica, which bring professional studio-like effects to enhance your portrait photography. Through a special partnership with Pantone Color InstituteTM, the world’s pre-eminent thought leader on colour, the devices are introduced in the latest on-trend colours, specially optimised for their unique Hyper Diamond-Cut finish. Complemented by cutting edge technological innovations inside, including Huawei Super Charge, HUAWEI P10 and P10+ are the most advanced photography smartphones available.
For the first time in a smartphone, HUAWEI P10 and P10+feature a Leica front camera, to complement theirLeica Dual rear camera. By utilising the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, the HUAWEI P10 and P10+ put all the tools of an artistic studio in your pocket. With features including studio-like re-lighting and 3D facial detection technology, you are able to produce beautiful photography results in any environment.
The new front camera allows anyone to capture perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing your photos vividly to life. Whichever way your lens is pointed you will be able to make every shot a cover shot, and professional lighting effects make your subject stand out, whatever the conditions. Huawei’s Hybrid Zoom, is an additional feature that allows users to focus in on specific areas of an image while still keeping the sharpness of image quality.
As well as redefining portrait photography through the latest photographic technologies, the HUAWEI P10 and P10+ set a new standard in colour and design. Co-created with Pantone Color Institute, the devices launch in two specially selected Pantone colours: PANTONE Greenery*, the official PANTONE Colour of the Year 2017, and a captivating deep blue shade which Huawei is offering as Dazzling Blue. By combining Huawei’s advanced industry design expertise and leading metal craftsmanship with the trusted colour thought leadership and direction of Pantone Color Institute, the HUAWEI P10 and P10+ embody the personalities of the contemporary consumer.
The result of hours of careful craftsmanship and cross-collaboration between Huawei and Pantone Color Institute, both colour ways have been specially optimised for the surface and texture of the HUAWEI P10 and P10+ to deliver smartphones that areas beautiful to look at as they are to use. Greenery delivers a clean and stylish sandblast finish, whilst the unique Hyper Diamond-Cut in Dazzling Blue is brought to life through a stunning glow effect. To complement these unique colourways, the HUAWEI P10 and P10+are also available in a selection of striking colours including Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.
Richard Yu, CEO of the Huawei Consumer Business Group, said “With HUAWEI P10 and P10+ we have created a smartphone that revolutionises and redefines portrait photography. Thanks to the evolution of our partnership with Leica Camera users now have an incredible Leica front camera on their Huawei device in addition to the rear. To match this innovation inside, Huawei’s partnership with Pantone Color Institute ensures that the devices are equally as beautiful on the outside. The HUAWEI P10 and P10+are smartphones that are as fashionable as they are functional.”
Huawei has harnessed its relationship with Saatchi Gallery and Leica Camera to redefine portrait photography. Seven renowned photographers recommended by these iconic institutions have created a collection of stunning, artistic works using the HUAWEI P10 smartphone. Focusing attention on the evolution of portraiture, the photographers have created their own interpretation of portrait photography, using the handset.
Huawei has also partnered with Chinese designer Ricostru to develop a new aesthetic for a new collection of HUAWEI P10 and P10+ accessories. The collection features the mini smartphone bag; the perfect partner for the new devices. Small but stylish, the bag fuses retro and oriental elements throughout weaving textures and a sculpted architectural aesthetic. To ensure that your new Huawei smartphone never runs out of power in the most fashionable way possible, Ricostru also introduces a unique, fashionable bracelet that can quickly transform from a chic braided band, into a mobile phone charging cable. Coupled with the handset’s new super-fast charging feature, smart phone charging has never been more fashionable!
HUAWEI P10 and P10+are available in Europe and China from March, 2017, followed shortly after by Asia, Latin America, South Africa and Russia in April, 2017.