FIFA and Netflix are entitled to a ‘classic historic’ broadcast agreement that gives the streaming platform exclusive rights to broadcast the 2027 and 2031 FIFA Women’s World Cups in the US.
The announcement will be the first game to be fully acquired by Netflix, marking the gadget giant’s shift from producing sports-adjacent documentaries to live game broadcasts.
The deal gives US-based fans access to live and coverage, including beauty films. The agreement includes Puerto Rico and covers all languages, and is set to feature soccer talent for dual-broadcast broadcasts in both English and Spanish in the United States.
“This is a unique opportunity for sports media rights,” FIFA president Gianni Infantino. “As a brand name and FIFA’s new long-term partner, Netflix has demonstrated a very strong commitment to growing women’s football.
“This agreement sends a strong message about the value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix together make this a perfect day for broadcast and for women’s football.
Following FIFA’s decision to partner with Netflix, the FIFA Women’s World Cup 2027 and 2031 editions are set to significantly expand its coverage to Netflix’s estimated 67 million users.
The 2027 FIFA Women’s World Cup will be held in Brazil from June 24 to July 25, 2027, with a date to be decided by the FIFA Congress in 2031.
The acquisition of FIFA Women’s World Cup titles marks another new milestone in Netflix’s live sports channel. The platform is stepping up its efforts in this regard, becoming the home of WWE’s weekly show RAW – with a 10-year deal set to begin in January – and getting two NFL games live for Christmas Day.
Despite being the world’s largest streaming platform, with more than 282 million subscribers globally, Netflix is experiencing buffering issues during its first attempt at live streaming Jake Paul and Boxing Show.
By bringing more live sports to its platform, Netflix is hoping to formally ramp up its live feeds, with two Christmas Day NFL games right around the corner.
Commenting on the acquisition of the Women’s World Cup rights, Netflix chief executive Bela Bajaria said: “In addition to broadcasting itself, Netflix is also making a major study to millions of advertisers to attract women’s football. The ultimate discovery enables us to further enhance your appeal.