Asia Asset Finance PLC has launched a new initiative offering free PickMe rides for fixed deposit customers travelling to and from its branches across the country.

Under the initiative, customers opening fixed deposits can travel from their homes to the nearest Asia Asset Finance branch and back home using the PickMe platform, with the option of selecting their preferred vehicle type, subject to availability. Terms and conditions apply.

The company said the initiative was introduced in response to growing transport-related challenges faced by customers, including rising fuel costs, increasing transport expenses, traffic congestion and limited parking facilities.

According to Asia Asset Finance, customer convenience has become a key factor in financial services, with customers placing value not only on interest rates but also on accessibility, safety, comfort and the overall service experience.

The company noted that branch visits often involve transport planning, fuel costs, traffic delays and time away from work or family commitments, particularly in urban and semi-urban areas.

It also cited lessons from Sri Lanka’s fuel crisis, when long queues, fuel rationing systems and transport uncertainty highlighted the importance of easy access to essential services.

Through the partnership with PickMe, fixed deposit customers will be able to book transport, complete branch documentation and return home conveniently, while selecting vehicle options that suit their needs and comfort levels.

Commenting on the initiative, Asia Asset Finance PLC Chief Operating Officer Roshan Gunasekara said: “At Asia Asset Finance, we believe customer convenience must be viewed as part of the financial solution itself. Through this free PickMe ride initiative, we are extending our service beyond the branch by supporting customers from their doorstep to the branch and back home again.”

Asia Asset Finance PLC said the initiative reflects its broader focus on financial inclusion, customer accessibility and service enhancement.

The company operates an islandwide network of more than 100 branches, has an asset base exceeding Rs. 50 billion, a Fitch A+(lka) rating and is backed by Muthoot Finance.