UPay, the digital wallet powered by SDB Bank, recently concluded the ‘UPlay with UPay’ internal staff competition to enhance and strengthen the knowledge and engagement of the bank’s staff with its innovative digital wallet, UPay. This internal competition celebrated teamwork and innovation while strategically positioning UPay as a flagship digital payment solution in the bank’s journey towards digital excellence. It also highlighted the bank’s commitment to creating a culture of continuous learning and development.
The competition was designed to equip employees with comprehensive knowledge of the UPay app, empowering them to educate and serve customers more effectively while showcasing its advanced features. The initiative aimed to increase familiarity with the app’s user-friendly functions, such as fund transfers, bill payments, and QR payments, while also driving app downloads, registrations, and overall engagement, both internally and externally.
A highlight of the competition was the social media engagement episode, which brought a fun and interactive energy to the event. Staff had the opportunity to think innovatively and create engaging content, boosting social media engagement and elevating UPay’s digital presence, expanding its reach to both internal and external audiences.
Dinesh Thomas, Chief Digital Officer at SDB Bank, stated, “UPay was recently revamped to enable faster transactions and advanced security features, providing a safe and smooth mobile banking experience for users. UPay is known as ‘One App for all Banks,’ allowing users to bank with any bank or financial institution seamlessly through UPay. The ‘UPlay with UPay’ internal campaign is a testament to the dedication and innovation of our team members, who are the backbone of the UPay app. Their energy and creativity set new benchmarks in the digital banking landscape.”
The competition saw overwhelming participation, with over 100 teams from across the branch network and departments. It was structured as a points-based program, with activities designed to meet specific objectives. Teams earned points for completing tasks, with bonus points awarded for exceptional performance. Three winners were selected based on the highest number of points by an independent panel of judges, ensuring transparency through impartial feedback. The Administration Department, Trincomalee Branch, and Mahabage Branch won 1st, 2nd, and 3rd places, respectively.
This campaign sets the standard, reflecting UPay’s commitment to innovation, employee empowerment, and exceptional customer experiences. It is expected to reach a new level in 2025, transforming the digital payment landscape.
About SDB Bank:
A future-ready bank dedicated to offering customer-centric and comprehensive support tailored to individual needs, SDB Bank is a licensed specialized bank regulated by the Central Bank of Sri Lanka, listed on the Main Board of the Colombo Stock Exchange, and holds a Fitch Rating of BB+(lka). Through its network of 94 branches nationwide, the bank provides a wide range of financial services to its Retail, SME, Co-operative, and Business Banking clients. Environmental, Social, and Governance (ESG) principles are deeply ingrained in SDB Bank’s ethos, with a focus on uplifting local communities and businesses through sustainable practices. The bank is particularly committed to promoting women’s empowerment, the sustainable development of SMEs, and digital inclusion, aiming to propel Sri Lanka to new heights.
