Singer and Sony Unveils Latest SONY Bravia TV and Audio Range, Celebrating 10 Years of Partnership

September 27, 2024
Image - The teams from Singer and Sony at the launch event. Image - The teams from Singer and Sony at the launch event.

Sony Electronics Sri Lanka and Singer Sri Lanka celebrated a landmark occasion with the joint launch of the newest Bravia TV range at the Galle Face Hotel, Colombo. The event marked not only the unveiling of cutting-edge home entertainment products but also commemorated a decade of partnership excellence between SONY and SINGER. Over the past 10 years, Singer has proudly been the distributor of Sony Electronics, delivering the finest technology and innovation to Sri Lankan households, solidifying their shared commitment to providing exceptional products and services.

Among the highlights of the event was the introduction of the first-ever Mini LED TVs to the Sri Lankan market, setting a new standard in premium home entertainment. Sony’s Bravia Mini LED TVs are poised to transform the viewing experience with superior brightness, contrast, and clarity, offering an immersive visual experience like never before.

In addition to the groundbreaking TV lineup, Sony also introduced its latest range of sound bars and advanced audio devices, further enhancing the home entertainment experience. With these launches, Sri Lankans can now create an unmatched cinematic environment right in their living rooms.

The launch event was a grand affair, attended by prominent figures including Mr. Mohan Pandithage, Chairman of Hayleys Group; Mr. Mahesh Wijewardene, CEO of Singer Sri Lanka; Mr. Yup Yung, Head of Marketing for Sony International (Singapore) Ltd and Mr. Thomas Sim, Country Manager of Sony International (Singapore) Ltd, Sri Lanka Branch.

The event theme, “Cinema is Coming Home,” created an immersive atmosphere, transforming the venue into a cinematic space. This theme underscored Sony’s deep-rooted involvement in the movie industry, where Sony cameras capture films, monitors review footage, and Sony audio products enhance sound. The new Bravia range allows consumers to enjoy the same cinematic quality from the comfort of their homes, bringing the movie theatre experience directly to their living rooms.

Mr. Mahesh Wijewardene, CEO of Singer Sri Lanka, stated, “We are thrilled to celebrate 10 years of partnership with Sony, a brand synonymous with quality and innovation. Our customers can now enjoy an unparalleled cinematic experience with Sony’s Bravia TVs and audio devices, available exclusively through Singer showrooms and online platforms.”

Adding to this, Mr. Yup Yung, Head of Marketing for Sony Singapore, said, “Sony has always been at the forefront of technological advancement, and the launch of our latest Bravia TVs marks another milestone in delivering world-class home entertainment to Sri Lanka. We’re excited to bring a true cinema experience into homes with this new range.”

All products launched at the event are now available for purchase at Singer showrooms across Sri Lanka and online via Singer.lk. As a testament to their commitment to quality and customer satisfaction, all Sony Bravia TVs come with a comprehensive three-year warranty, providing peace of mind for customers.

The partnership between Sony and Singer continues to elevate home entertainment standards, ensuring that Sri Lankan consumers have access to the latest innovations from a globally trusted brand.