A wearable tech firm has joined forces with antivirus company Norton to develop a new pair of jeans that will prevent virtual identity theft.

The 'Ready Jeans Protected by Norton' feature two pockets, one in the front and back, protected by RFID-blocking fabrics, which should protect the user's credit cards, passports, and other RFID(Radio frequency identification)-enabled items from bad guys looking to get friendly with an RFID reader, PC World reported.

Clothing maker Betabrand is currently running a crowd funding campaign for RFID-defeating clothing in partnership with PC security firm Norton and the clothing line includes a 198 dollar blazer and a pair of 168 dollar jeans.

(RFID) chips use radio waves to transmit data such as credit card details through the air to data-reading terminals and Norton said that more than 10 million people get their data pick-pocketed via RFID every year.

(dna)