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Monday, April 28, 2025
Monday, April 28, 2025

HomeBusinessToyota Lanka Unveils Toyota L.I.F.E. at 17th Dealer Conference

Toyota Lanka Unveils Toyota L.I.F.E. at 17th Dealer Conference

Toyota Lanka Unveils Toyota L.I.F.E. at 17th Dealer Conference

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A leading name in the automotive industry, Toyota Lanka (Pvt) Ltd., hosted its 17th annual Dealer Conference at Cinnamon Life in City of Dreams, Colombo, celebrating the exceptional efforts of its dealer network in distributing Toyota Genuine Motor Oil, Toyota Genuine Spare Parts, Pirelli, Accelera and Otani Tyres. The event served as a prestigious platform to honour exceptional achievements and strengthen collaborative relationships with the dealer network across the country.

Centered around the theme of Toyota L.I.F.E. for Loyalty, Integrity, Fairness and Ethics, this year’s conference served as a powerful foundation to make the event more meaningful. This guiding concept reflects Toyota’s commitment to fostering trust, transparency and long-term success within its dealer network and the wider automotive industry.

“The foundation of our success is the unwavering commitment of our dealer partners to Toyota Lanka and their customers. By adhering to these values, we not only strengthen our businesses, but also help ensure a more ethical and sustainable future for the entire automotive sector in Sri Lanka. I would like to thank our dealers for their trust, hard work and dedication. Together, let us move forward towards a brighter future, a better Sri Lanka and a more prosperous business for all.”

Toyota Lanka Limited presented outstanding prizes to top performing dealers, recognizing their achievement in three important business categories: Toyota Genuine Motor Oil, Toyota Genuine Spare Parts and Tyres. 60 Gold Award winners received exclusive trips to the UK, 87 Silver Award winners received exciting excursions to China, and 71 Bronze Award winners received unforgettable trips to Dubai as a token of appreciation for their exceptional commitment and achievements.

Addressing the gathering, Toyota Lanka Managing Director/CEO Manohara Athukorala expressed his gratitude to the dealers for their continued dedication. “It is essential to understand the critical role our dealers play in the Toyota Lanka philosophy. By incorporating these values ​​into their daily business operations, they not only strengthen their dealership but also reinforce our brand philosophy and reputation for quality, durability, reliability and safety within the Toyota Life Framework. I would like to take this moment to sincerely thank each and every one of our dealers for their dedication, hard work and unwavering commitment to the Toyota brand. They are the backbone of our success, and through our collective efforts, we will grow with integrity and lead the industry.”

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