This festive season, Daintee, a brand renowned for its high-quality, locally produced confectioneries, surprised and delighted children and families with a truly unique experience. For the first time in Sri Lanka, Daintee presented an edible, life-size gingerbread house at One Galle Face Mall, inviting children to explore, enjoy, and indulge in a real-size edible ginger bread house.
Daintee, a brand under Sunshine Consumer Lanka Pvt Ltd, demonstrated its dedication to building “world-ready kids for a better tomorrow.” With a strong commitment to quality and locally sourced ingredients, Daintee has long been a trusted brand in Sri Lanka’s confectionery market.
The Daintee Gingerbread House was an extraordinary creation made from gingerbread and the wide range of Daintee products, including Jujubes, Cheweez, éclairs, and Hearts chocolates. This massive, real-scale house allowed kids to experience the magic of the season by exploring the structure, eating pieces of it, and taking home a selection of Daintee’s finest confectioneries. The event delivered fun, excitement, and inspiration, encouraging children to engage with the world of sweets in an innovative and immersive way.
In light of the food elements involved, Daintee took extra care to ensure the highest standards of hygiene, health, and safety throughout the event. The entire activation was supervised and guided by the PHI Association of Sri Lanka, ensuring a safe and hygienic environment for all visitors. This event reflected Daintee’s commitment to providing children with a platform to explore their creativity and spark innovation while also ensuring hygiene and safety.
“We believed in giving kids an experience they’d remember while encouraging them to think outside the box and be inspired,” said Dilshan Palliyaguruge, the Brand Specialist of Daintee. “By using our own candies that are produced manually, we emphasized Daintee’s dedication to supporting Sri Lankan craftsmanship.”
“Daintee has always focused on creating meaningful experiences for kids, and this gingerbread house was a testament to that mission,” added Kavi Rajapaksha Deshapriya, the CMO of Sunshine Consumer Lanka. “Our goal was to foster creativity, joy, and innovation in a way that brought families together, while showcasing the best of Sri Lankan confectionery.”
The Daintee Gingerbread House event took place on the 18th and 19th of December 2024, from 10:00 am to 10:00 pm at L1, One Galle Face Mall, located towards the Bera Lake entrance. Daintee invited families across Sri Lanka to experience this magical, fun-filled event and celebrate the Christmas season in a way that had never been done before.
From its modest beginnings 25 years ago, Sunshine Holdings PLC’s consumer segment has grown into one of the top players in the FMCG sector of the country. Consisting of the largest branded tea company in the country with a sub-segment leadership in the hard-boiled candy category, the sector boasts an annual turnover of Rs. 19 Bn. The three tea brands Zesta, Watawala, and Ran Kahata sell exceptionally well in their respective segments while 75+ products including Daintee (toffees and chocolates), Milady (candies), and Xtra (lozenges and gums) of the recently acquired Daintee Ltd. are among some of the most popular confectionery brands in the country, with more than 90% penetration across the entire grocery channel. Sunshine Tea (Pvt) Ltd., fully acquired by the Group in 2022, serves as Sunshine Holdings’ export arm and is consistently ranked among the top exporters of high-end Ceylon Tea. The Company exports over 200 varieties of the finest teas grown in the island, including the flagship brand of the group Zesta and three other prominent brands of its own, namely AvanTea, Gordon Frazer, and Teazup to an exclusive clientele scattered over 40 countries, earning foreign exchange for the country.
