Sajith Hires New "Twitter Manager" To Project More Relatable Image As AKD Gains Rapid Momentum On Social Media

December 24, 2021

Opposition Leader Sajith Premadasa, who came under severe criticism and ridicule for his verbose tweets loaded with high-flown language, has delegated the job to a third party, sources close to him said.

Premadasa's new Twitter manager has done a remarkable job in the past few days projecting Premadasa as a more "relatable person" to the Twitter community.

"Wake up and smell the Pol Sambol" - a line the new Twitter Manager gained instant momentum on social media with many using it as a hashtag.

"Earlier, Premadasa drafted his own tweets and shared with his team to be posted on Twitter. Most of the tweets which turned into memes were drafted by Premadasa. I think he has done the right thing by assigning the job to a third party," a source familiar with the matter said.

The source also added that a number of his close associates had pointed out to the Opposition Leader that the JVP and its leader, Anura Kumara Dissanayake, were gaining excellent traction on social media and a different strategy was needed to connect with the middle class.

"The new arrangement for Twitter is a result of these regular warning signals. It has worked so far," a source close to Premadasa further added.