‘Comeback Strategy’ Backfired: SLPP’s TV Commercial During Asia Cup Final Causes Controversy and Further Ridicule 

September 18, 2023

A television commercial aired by the Sri Lanka Podujana Peramuna (SLPP) during the final of the Asia Cup between India and Sri Lanka has ignited a storm of ridicule on social media. The SLPP, widely perceived as a key contributor to Sri Lanka's economic crisis last year, sought to use the advertisement as part of its comeback strategy following the ousting of President Gotabhaya Rajapaksa from power.

The advertisement's timing, however, raised eyebrows and sparked criticism among viewers. The SLPP's attempt to regain public favor during a high-stakes cricket match did not sit well with many, especially given the party's association with the economic difficulties faced by Sri Lanka.

Last year, Sri Lanka grappled with a severe economic crisis that led to widespread financial hardship for its citizens. The SLPP, which was in power at the time, faced significant backlash as many attributed the economic downturn to mismanagement and policy failures.

The Asia Cup final, which saw Sri Lanka suffer a humiliating defeat at the hands of India, added to the irony of the situation. As the national cricket team faced a resounding loss, the SLPP's commercial aired prominently, further intensifying the criticism and ridicule it received on social media.