Singer Sri Lanka PLC has announced the launch of the new Apple MacBook Neo Series, bringing Apple’s latest laptop experience to customers across Sri Lanka, with a focus on performance, design, and everyday versatility.
The MacBook Neo Series combines Apple’s signature design with enhanced performance, powered by the A18 Pro chip. Designed for both routine tasks and demanding workloads, the device offers faster speeds, smoother multitasking, and improved efficiency.
The new series is priced from Rs. 289,999, positioning it as a more accessible option for customers seeking premium Apple computing.
Commenting on the launch, Group Managing Director of Singer Sri Lanka PLC, Mahesh Wijewardene, said that Apple continues to set benchmarks in laptop performance and usability, adding that the MacBook Neo Series further narrows the gap between power and portability. He noted that Singer aims to improve accessibility not only through availability, but also through customer confidence in purchasing, servicing, and maintaining such devices.
The device features a 13-inch Liquid Retina display offering high resolution, rich contrast, and support for over a billion colours. With brightness levels of up to 500 nits, it is designed to ensure clear visibility for work, streaming, and content creation.
The MacBook Neo also offers up to 16 hours of battery life, alongside fast SSD storage and responsive performance, making it suitable for students, professionals, and creators requiring reliable mobile computing.
In addition, the device integrates with Apple’s broader ecosystem, enabling seamless connectivity across devices, along with features such as a high-definition camera, immersive audio, and the intuitive macOS experience.
The MacBook Neo Series is now available at Singer showrooms islandwide and through its online platform, with payment plans aimed at easing upfront costs.
With the latest launch, Singer Sri Lanka PLC said it continues its efforts to make globally recognised technology more accessible to local consumers, supported by its nationwide retail network and after-sales service.
