Amazon Go: Reinventsinf Grocery Store With No Checkout Lines

December 06, 2016

Amazon Go, unveiled Monday, is the latest real-world shopping experience from the online retail giant. Instead of traditional checkout lines and cashiers, the store uses the "world's most advanced shopping technology" to let customers grab what they want, then simply walk out of the store, according to Amazon.

Amazon's been experimenting with brick-and-mortar locations since opening its first bookstore in Seattle last year. It's also created pop-up stores and college pickup locations.

According to the online giant, Amazon Go is a brick-and-mortar store in which customers can walk out of the store without a check-out register and have the items automatically billed to their Amazon accounts. 

Using the Amazon Go app, the customer enters the store, takes the products they want and then walks out when finished.

The app keeps track of what is taken, so you don’t have to spend time scanning them or manually entering them in.

Using what they say is the same technologies used in self-driving cars, their “Just Walk Out” technology:

Automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.

The store at 2131 Seventh Avenue, on the corner of Seventh Avenue and Blanchard Street in downtown Seattle is currently only available to Amazon employees while it’s being tested, but will open to the public in early 2017.

One employee who bought items in the store on Monday, called the experience “empowering” for customers.

Amazon declined to do any interviews about the store or the technology on Monday. 

The store, which is about 1,800 square feet, is compact so customers can get in and out quickly.

It offers ready-to-eat foods, grocery staples and meal kits that can be made at home.

Customers will need an Amazon account, a supported smartphone and the Amazon Go app.



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