Twitter Ads Get Language Targeting

Social networking giant Twitter has introduced a new feature that will allow advertisers to target users on its platform based on their language.

It is being seen as the latest step by Twitter to attract more advertisers.

Advertising is the biggest source of revenue for Twitter - accounting for 90% of sales in the first quarter of this year.

The firm already lets advertisers target people by interest, keywords, gender, and geography.

(BBC)



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