New Media Solutions, a leading player in Sri Lanka’s homegrown media, brand communications and public relations industry, recently secured multiple recognitions at the Effie Awards Sri Lanka, emerging as the most awarded traditional and digital corporate communications agency at this year’s ceremony.

The agency won two Silver Effie Awards for the widely acclaimed ‘Daintee Gingerbread House’ campaign executed for Sunshine Consumer Lanka Ltd. (Daintee). The campaign also earned a Merit Effie Finalist recognition in another category, highlighting its strong creative strategy and measurable marketing effectiveness.

In addition, New Media Solutions’ work on the ‘My Zesta Story’ campaign for Sunshine Consumer Lanka Ltd. (Zesta) received two Bronze Effie Awards, reflecting the campaign’s success in driving consumer engagement and strengthening brand affinity through innovative storytelling and digital engagement.

Beyond these wins, New Media Solutions also secured multiple Merit Effie Finalist recognitions for campaigns executed for Softlogic Life Insurance PLC, including the socially driven #LetsChangeTheStory initiative and seasonal campaigns such as ‘Siduhath Upatha AR Asin Softlogic Life Vesak’ and ‘Flying Santa’. These campaigns showcased the agency’s ability to combine creative storytelling with innovative digital and experiential marketing approaches.

Commenting on the recognition, New Media Solutions Managing Director Nilupa Sanjaya Liyanage said the awards reflect the agency’s continued commitment to delivering impactful campaigns built on creativity, cultural relevance and strategic insight.

“We are honoured to receive these recognitions at the Effie Awards for campaigns developed in collaboration with our valued clients. From creating memorable consumer experiences through initiatives such as the Daintee Gingerbread House to building meaningful digital engagement through My Zesta Story and our work with Softlogic Life, these campaigns demonstrate how creative ideas can deliver strong brand impact and measurable marketing effectiveness.

“I would also like to extend my sincere appreciation to our agency partners for their invaluable support and commitment throughout this journey. Their collaboration and dedication have played a vital role in our success, and we would not have been able to achieve these milestones without their tremendous support. This recognition further strengthens our commitment to developing innovative communications that resonate with audiences and deliver tangible results for our clients,” he said.

The agency’s award-winning campaigns spanned several competitive categories, including seasonal marketing, influencer marketing, social media marketing, beverages, insurance and social impact communications, highlighting its versatility across diverse industries and communication platforms.

New Media Solutions is a collective of seasoned professionals in media relations, brand communications and public relations, offering expertise across media strategy, lobbying, mass communications, content creation, digital media, advertising and crisis communications. The company is led by Co-Founder and Managing Director Nilupa Sanjaya Liyanage, a communications veteran with over 15 years of experience spanning advertising, journalism, broadcasting and digital media.

The Effie Awards, recognised globally as one of the marketing communications industry’s most prestigious accolades, honour campaigns that demonstrate outstanding effectiveness, strategic insight and measurable business impact. Since their inception in 1968, winning an Effie has become a global symbol of achievement in marketing effectiveness.

In Sri Lanka, the Sri Lanka Institute of Marketing has hosted the Effie Awards Sri Lanka since 2008, bringing together the advertising and marketing fraternity to celebrate campaigns that deliver both creativity and results.

With a growing portfolio of leading local and multinational brands, New Media Solutions continues to position itself as a dynamic force in Sri Lanka’s evolving marketing communications landscape, delivering integrated campaigns that combine creative excellence, digital innovation and strategic brand storytelling.