More than 500 women employed on tea estates participated in a breast cancer awareness and advisory programme at the Kenilworth Plantation, organised by Asia Asset Finance PLC (AAF) in collaboration with Hatton Plantation. The annual community outreach focuses on early detection through knowledge and confidence. This initiative exemplifies AAF’s corporate theme of Women Empowerment, placing women’s health, dignity, and access to information at the centre of community progress.
During the programme, local doctors conducted practical sessions on self-examination techniques, early warning signs, risk factors, and guidance on when to seek screening at the nearest hospital or MOH clinic. Participants engaged in Q&A discussions in their native languages, receiving clear instructions on incorporating regular self-checks into daily routines and accessing public health services for follow-up care.
“We focus on tea estate workers because they are often overlooked. As a company committed to CSR, our responsibility is to reach those who are least served and equip them with life-saving information,” said Yuveni Diaz, Head of CSR at Asia Asset Finance PLC. “By bringing accurate advice directly to them, we empower women to act early—for themselves, their families, and their communities.”
The event supports AAF’s broader Women Empowerment agenda, enabling women to make informed choices, improve household well-being, and strengthen local economies. Alongside financial-inclusion efforts, such as convenient branch services and digital access via LuckEwallet, AAF’s health-education programmes aim to reduce practical barriers—distance, transport, and time away from work—that often delay preventive care in plantation communities.
The initiative leverages AAF’s institutional strength and nationwide reach. Fitch-rated A+ (National), AAF is the only Sri Lankan subsidiary of the global Muthoot Finance group and serves customers through 107 branches across the country. This scale and governance allow the company to mobilise credible partnerships and deliver programmes that are both practical and protective, aligning social impact with high standards of responsibility.
Organisers reported strong engagement throughout the day, with women asking informed questions and leaving with step-by-step guidance for ongoing self-care and access to medical consultation when needed. By situating the programme within the estate and focusing on actionable advice, the outreach helped foster a culture of routine self-examination and timely follow-up—a key factor in saving lives.
As the session concluded at Kenilworth, AAF reaffirmed that Women Empowerment will remain a central pillar of its CSR strategy, with plans to expand advisory programmes across the estate sector in the coming months in close coordination with local health authorities and community leaders.
