Triad, Sri Lanka’s 1st agency to win “South Asia Independent Agency”

December 09, 2021

Triad has marked a new milestone in its trajectory of excellence, being named South Asia’s Independent Agency of the Year 2021. In the last 2 years alone, Triad has won 27 international awards.

The latest recognition at Campaign’s Agency of the Year Awards, saw Triad becoming the first Sri Lankan agency to claim South Asia Independent Agency while Triad’s Chief Strategy Officer, Shehan Samarasinha was named South Asia Strategic/Brand Planner of the Year 2021 winning the award two years consecutively.

The Campaign Agency of the Year (AOY) Awards presently in its 28th edition recognises inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Candidates are subject to rigorous examination and exacting standards, judged by an independent panel of judges made up of industry veterans and experts with results tabulated by PwC Singapore. It is the only programme to honour agency excellence at both a local and regional level.

Triad’s Joint Managing Director, Varuni Fernando recounted Triad’s journey thus far, “Triad started with three friends and a dream, at a time when only internationally affiliated agencies were operating in Sri Lanka. We have always been fiercely independent and hungry to make our mark, and have worked hard to set a benchmark for locally owned, independent agencies. Today, we are incredibly proud to be amongst the top integrated communications agencies in Sri Lanka and the region because above all, this shows Sri Lanka Can. We look forward to many more victories ahead and renew our resolve to always challenge norms and be the best at this game!”

Shehan Samarasinha, Chief Strategy Officer at Triad  stated “Winning any ‘of the Year’ awards shows commitment to work beyond work. We truly believe that clients come to us for our creativity but stay with us for our strategy. This focus on acts over ads has been central to our success in driving value for clients. My sincere gratitude goes out to all our brave clients that have believed in us and backed us to reach the pinnacle in the region.”

Thanking clients for their support, Chief Operating Officer, Shane Wilson added, “On behalf of Triad, I take this opportunity to express our heartfelt gratitude to all our clients, who have continuously believed in us and trusted us. Our focus has always been on building long-term partnerships and winning together by ensuring that our goals and our clients’ goals are always aligned. These accolades are reflections not just of our ingenuity and creativity, but also of our clients’ willingness to take risks and be bold.”

Commenting on the accolades, Sarva Ameresekere, Chief Executive Officer at Triad said, “These awards recognise the contributions of Triad's Next Generation. It is wonderful to see that we are creating world class ad industry professionals who are ensuring business continuity and growth for the organisation. It has further substantiated our positioning and credo as the Global Local.

Founded on 11th March 1993, Triad has evolved from simple creative advertising to providing comprehensive 360-degree creative solutions capable of addressing any brand communications requirement. Over nearly three decades, Team Triad has grown to include over 100 unique individuals whose diversity and resourcefulness have enabled the agency to emerge as a fully-integrated total communications solutions provider, strengthened and supported by its many subsidiaries.


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