Huawei Revolutionize Sri Lankan Mid-range Smartphone Market

Huawei's local sensation Honor extends model range by introducing G Play, 4X and 6 Plus Smartphone trio for the discerningly bold

20th May 2015, Colombo - Sri Lanka: Huawei, the number two smartphone brand in Sri Lanka, together with Singer Sri Lanka, the country’s number one brand and smartphone marketer and the exclusive national distributor for Huawei, unveiled three new latest Huawei Honor range smartphones at a launch ceremony held at Waters Edge.

The launch saw a range of unique mid-market smartphones, with features on par with high-end smartphones, namely, the Huawei Honor G Play, Honor 4X and Honor 6 Plus, being introduced to the local market. The launch of the Honor mid-range smartphones comes post a very successful Honor 3C and Honor Holly product entry into Sri Lanka last year in May.

These products were officially launched under the patronage of Mr. Daniel Sun - CEO - Huawei Sri Lanka, Mr. Henry Liu – Country Head – Huawei Device Sri Lanka, Mr. Asoka Pieris - Group CEO - Singer Sri Lanka PLC, and Mr. Mahesh Wijewardene - Director Marketing and Commercial - Singer Sri Lanka PLC.

Mr. Henry Liu - Country Head – Huawei Device Sri Lanka, said, "As an innovator, it is our passion to understand our customer dreams, inspire technological advancements that are embraced by our loyal customers. The Honor brand promise this year is "For The Brave". Through the extension of the Honor brand, with the introduction of three new powerful products in Sri Lanka, Honor G Play, Honor 4X and Honor 6 Plus, we will help you to be who you are, and not who the world wants you to be - discerningly bold ".

All Honor devices share three basic DNA qualities; smart image technology, long battery life and remarkable craft. Honor smartphones come with smart image technology which greatly enhances the phone's camera through unique photographic algorithms and captures beautiful images. It features Smart power technology which ensures a 30% increase in battery standby time and longer battery life.

Speaking at the launch, Asoka Pieris, Group CEO Singer Sri Lanka PLC. stated, "As the most trusted brand in Sri Lanka, Singer is excited to introduce a new range of Huawei smartphones which are high quality, solid designs that are coupled with powerful performance and features, providing a truly simplified experience to the user. We are delighted to partner with Huawei, a brand which is constantly innovating, identifying a rapidly changing end user and a technological landscape which is intensifying as we speak".            

The three Honor products epitomizes Power Saving, a high performing Huawei Kirin processor and an elegant design. The high mid-range 4G Huawei Honor 6 Plus smartphone sports a 5.50-inch 1080x1920 display, 3.0 EMUI powered by a Kirin 925 octa-core processor alongside 3GB RAM and the world's first parallel and dual camera. The Huawei Honor 4X is a 4G smartphone which caters to the mid mid-range category, sports a 5.50-inch 720x1280 display powered by 1.2GHz processor alongside 2GB RAM and 13-megapixel rear camera. The lower mid-range 3G Huawei Honor G Play is designed as "A Piece of Art" that truly depicts Ingenuity. The device includes an Android 4.4 KitKat OS and is built on Huawei Emotion UI 3.0, with an octa-core 1.2 GHZ Kirin 620 processor, 2GB RAM, capacitive HD 1280x720 pixels and a 5-inch touch screen.

The Honor G Play, Honor 4X is priced and Honor 6 Plus is priced at LKR 27,999, LKR 33,999 and LKR 69,999 respectively. Sri Lanka's number one smartphone marketer Singer Sri Lanka will ensure the availability of these products through the country’s largest retail network Singer, including Singer Mega, Singer Plus and SISIL World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1500 digital media outlets across the country. Customers are also invited to visit any of the Huawei outlets island wide in order to pre-order, gain information and experience first-hand these innovative Huawei smartphones prior to purchase.