ASUS and Republic of Gamers (ROG) Sri Lanka have officially launched their latest suite of computing innovations, setting a new benchmark for ultra-portability, AI acceleration, and next-generation gaming experiences in the country. Headlining the lineup are the groundbreaking ASUS Zenbook A14 and ROG Strix SCAR 16/18 models, both designed to transform how Sri Lankans engage with personal computing—from professional productivity to high-performance gaming.
The event, held in Colombo, introduced five new laptops: the ASUS Zenbook A14 (UX3407), Vivobook S14 (S3407), Vivobook 16 (X1607), the gaming-focused ROG Strix SCAR 16/18 (G635/G835), and the ROG Zephyrus G16 (GU605). These devices combine portability, power, and immersive design to cater to a wide range of users, including students, professionals, entrepreneurs, gamers, and digital creators.
Leading the innovation charge is the ASUS Zenbook A14, the brand’s lightest Copilot+ PC, weighing just 980 grams. Built with a futuristic Ceraluminum chassis—which merges the lightness and durability of aluminium with the scratch-resistant qualities of ceramic—the A14 is engineered for extreme portability without compromise. It is powered by the latest Snapdragon X processor, offering an industry-leading 45 TOPS of Neural Processing Unit (NPU) performance. Key features include an ASUS Lumina OLED display, up to 32 hours of battery life (varies by usage), Wi-Fi 7, USB4 connectivity, and 1 TB of ultra-fast SSD storage—redefining mobile computing performance.
For gamers and creators, the ROG Strix SCAR 16/18 takes centre stage. These models combine the Intel Core Ultra 9 275HX processor with up to NVIDIA GeForce RTX 5090 graphics and 240Hz WQXGA Mini-LED ROG Nebula HDR displays. The AniMe Vision LED lid and 360° RGB lightbar add a stylish flair to performance gaming, while a tool-less chassis ensures future-proof upgradability. Designed for both speed and thermal stability, the machines feature advanced ambient cooling systems that support marathon gaming sessions.
Commenting on the launch, Eric Ou, Regional Head of ASUS South Asia, said,
“At ASUS, our mission is to continuously reimagine what technology can achieve for our users. As a product- and customer-first company, we are committed to pushing boundaries in performance, design, and innovation. With the 2025 ROG lineup and our new Snapdragon-powered AI PCs, we are delivering solutions that resonate with today’s multifaceted users—from everyday creators to competitive gamers.”
The launch marks a significant leap forward for Sri Lanka’s tech landscape, giving users access to cutting-edge AI capabilities, immersive multimedia experiences, and unprecedented performance and portability. With multi-day battery life and AI acceleration integrated into everyday workflows, ASUS is positioning itself at the forefront of the AI PC revolution.
The new ASUS AI PCs powered by Snapdragon X processors start at LKR 254,490, while the latest ROG gaming laptops with NVIDIA 5000-series GPUs are priced from LKR 1,112,990. These devices are now available at ASUS Exclusive Stores and selected multi-brand retailers across Sri Lanka.
ASUS invites consumers eager to experience the future of computing to explore the new product range and discover how AI and advanced hardware can transform the way we work, learn, create, and play.
