SDB bank is pleased to announce the launch of the 2025 edition of its flagship savings campaign, ‘SDB Ithirum Charithraya’, in celebration of the Sinhala and Tamil New Year. This initiative aims to foster a culture of saving while expressing gratitude to both loyal and new customers through exciting rewards.

The campaign, currently underway, offers customers a unique opportunity to invest in specially designed SDB Savings Certificates with an attractive gift scheme. Customers who deposit Rs. 100,000 will receive a stylish travel bag, while those depositing Rs. 250,000 will be rewarded with a 1.5L rice cooker. In addition, cooperatives and societies are eligible to receive a travel bag or a stainless steel thermos flask for deposits of Rs. 250,000 and Rs. 500,000 respectively.

The campaign aims to promote the spirit of New Year Ithirum Charithraya (savings), encourage new savings, and strengthen customer relationships. It aligns seamlessly with SDB bank’s broader vision of expanding its savings base and reaching new customer segments.

Commenting on the campaign, Chitral De Silva, Chief Business Officer of SDB bank, said:
“With SDB Ithirum Charithraya, we aim to cultivate the timeless value of savings among Sri Lankans during this season of tradition and renewal. This initiative is not just about financial planning—it’s also an expression of our appreciation for our customers’ trust and loyalty. We warmly invite all Sri Lankans to embrace the exciting Ithirum Charithraya with us and make saving an integral part of life, beginning this Sinhala and Tamil New Year.”

With a clear focus on uplifting the livelihoods of rural communities, supporting cooperatives, and empowering SMEs and local entrepreneurs—especially women—SDB bank continues to provide innovative and inclusive financial solutions. Launching this campaign during Avurudu, a season symbolising fresh beginnings and prosperity, SDB bank has created another opportunity for Sri Lankans to partner with the bank and become vital contributors to the SME sector, which forms the backbone of the country’s economic growth.

About SDB bank:
A future-ready, customer-centric institution, SDB bank is a licensed specialised bank regulated by the Central Bank of Sri Lanka, listed on the Main Board of the Colombo Stock Exchange, and holds a Fitch Rating of BB+ (lka). With a network of 94 branches islandwide, the bank provides a comprehensive range of financial services to Retail, SME, Cooperative, and Business Banking clients across the country.

Environmental, Social, and Governance (ESG) principles are deeply ingrained in SDB bank’s ethos, with a strong commitment to uplifting local communities through sustainable practices. The bank is especially dedicated to women’s empowerment, the sustainable development of SMEs, and advancing digital inclusion to help propel Sri Lanka to new heights.