Sri Lanka made a significant impact at the International French Travel Market (IFTM) in Paris, presenting its diverse tourism offerings through a delegation of 26 leading companies and SriLankan Airlines. The Sri Lanka Pavilion was inaugurated by Ambassador Manisha Gunasekara, alongside Chairman Chalaka Gajabahu and industry representatives.

The delegation emphasized the island’s cultural heritage and natural beauty, positioning Sri Lanka as a prime destination for French travelers.

Through digital marketing, event participation, and consumer promotions, Sri Lanka continues to assert itself as a must-visit destination.