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Monday, December 8, 2025
Monday, December 8, 2025

HomeBusinessAsian Paints Causeway Relaunches Classique GLO

Asian Paints Causeway Relaunches Classique GLO

Asian Paints Causeway Relaunches Classique GLO

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Asian Paints Causeway, one of Sri Lanka’s leading decorative coatings brands, has announced the relaunch of its premium interior emulsion, Classique GLO, at a series of dealer events held across the country under the theme “The Uprising – Together for a GLO’rious Future.”

The upgraded Classique GLO introduces German polymer-based Anti-Smudge and Anti-Scuff Technology, offering homeowners long-lasting protection against marks caused by everyday dirt or furniture contact. Backed by a 5-year warranty, the product sets a new benchmark for performance, durability, and luxurious finishes in Sri Lanka’s interior coatings segment.

The flagship event at Cinnamon Life, Colombo, brought together over 400 dealers from across Sri Lanka, marking the official unveiling of the upgraded product. The event was attended by Joseph Eapen, Chief Executive – Asian Paints International; Budhaditya Mukherjee, Regional Head – South Asia & South Pacific Islands; and Vaithilingam Kiritharan, Country Head – Asian Paints Causeway, alongside senior company officials and staff. Dealers expressed strong enthusiasm, welcoming the innovation as a game-changer in the interior emulsion market.

Speaking at the event, Mr. Kiritharan said, “Classique GLO represents our constant pursuit of excellence—combining superior technology, elegant aesthetics, and long-term performance. With the new Anti-Smudge and Anti-Scuff German polymer technology, we are offering our customers a truly premium solution that keeps their homes looking beautiful and well-maintained with minimal effort. Through our valued dealer partners, we aim to make every Sri Lankan home a reflection of beauty, pride, and lasting quality.”

The enhanced Classique GLO delivers superior anti-smudge and anti-scuff performance, ensuring walls remain pristine and easier to maintain. Designed for a smooth, luxurious finish, the paint also features enhanced whiteness and high-definition colours that bring interiors to life. Its elegant sheen complements modern home aesthetics, creating sophisticated and warm spaces.

Regional dealer events were also held at Citrus Waskaduwa and The Grand Kandyan Hotels to engage dealers across key markets. These gatherings provided in-depth product knowledge, promotional materials, and sales tools to drive demand for the upgraded Classique GLO.

Asian Paints, India’s leading coatings company with a presence in over 60 countries, is recognised globally for its commitment to quality and innovation. Through the Asian Paints Causeway brand in Sri Lanka, it offers a comprehensive portfolio including premium and luxury interior and exterior emulsions, waterproofing solutions, automotive paints, wood care products, and ancillaries, reinforcing its leadership in delivering advanced coatings solutions.

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